Our mission is to bring back habitat to suburban yards and open spaces.

One third of all U.S. species are at risk of extinction and habitat clearing and degradation is the leading cause of species decline. We want to turnaround habitat loss by creating a new American landscape that supports nature. 

Our goal:




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Our team:


Amanda Bayley
Co-Founder, Landscape Designer
Amanda has more than ten years of experience in designing natural areas and green infrastructure in NYC and its suburbs, working for the NYC Parks Department, the Natural Areas Conservancy (an environmental nonprofit), eDesign Dynamics (an ecological engineering firm), and residential design & build firms. She has a Master’s in landscape architecture from The City College of New York, certification in sustainability analytics from Columbia University’s Earth Institute, and currently serves on the Town of Cortlandt's Conservation Advisory Council, and on the board of the Federated Conservationists of Westchester County. She recently co-founded PLAN it WILD to transform lawns, backyards, corporate parks, and town centers into high-functioning, beautiful habitat.

Amanda is a licensed landscape architect in the state of Connecticut.


Jeffrey Rothfeder
Co-Founder, Award-Winning Business Journalist
Jeff is a former Business Week editor and national news editor at Bloomberg News. The author of The People vs. Big Tobacco and Privacy for Sale, he has reported on water issues for national newspapers and has appeared on national television shows, including The Oprah Winfrey Show, Today, and 20/20. Jeff and Amanda met while revising the Town of Cortlandt’s tree ordinance and have a shared interest in gardening and design for nature.

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David Baker
Landscape Installer
Dave has a five year degree in Landscape Architecture from Syracuse, College of Environmental Science of Forestry. As a Construction Manager with Central Park Conservancy (CPC) for over 10 years, Dave oversaw the life journey of some of the most high profile projects in the park, from conceptual design all the way through construction and maintenance. After working for the CPC, Dave wanted to make a positive impact in his community and be closer to home and his kids and in 2015, decided to start his own landscape installation company in Westchester County called Green Suite Design (GSD). Nearly five years later, GSD has become a trusted business in the community having completed over fifty residential landscape renovations & ten large scale master plan implementations throughout Westchester.

When Dave and Amanda met at the Black Cow in Croton on Hudson, it was clear that a GSD and Plan it Wild partnership was a natural extension for both of their businesses. With their similar design sensibility, deep commitment to using native landscape materials and techniques, they forged a highly organic and complementary partnership. Dave also makes an amazing homemade pizza with arugula, lemon, mozzarella, and shaved parmesan - it's called the Green Suite.


Dominique Biondi
Ecologist & Native Plant Designer
Dominique is an ecologist specializing in habitat restoration and native plant design. As a Westchester local, she has worked with wildlife and their habitats across the county, state, and continent for 10 years. During her time as a biologist for Audubon, an arborist for a regional tree company, and a field steward for Westchester Land Trust, among other positions, she gained a varied professional background culminating to a broad skillset. Whether landscaping to attract certain animals to homeowner's yards, beautifying a public space, or revitalizing biodiversity on a large-scale project, Dominique loves designing and planting with nature’s diverse palette of indigenous plants.

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Missy Fabel
Native Plant Maintenance Coach
Missy Fabel is a native plant designer, consultant and writer. She has a certificate in Field Botany from the New York Botanical Garden and a certificate in Gardening with Native Plants from the Native Plant Center at Westchester Community College, where she also teaches and is a Steering Committee member. Passionate about the natural world, Missy takes an ecological approach to garden design using native plant communities for inspiration, spending time botanizing in the woods and fields of Westchester County. She is a Cornell Cooperative Extension Master Gardener graduate and Cornell Master Naturalist volunteer.

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Bronwyn Gropp
Landscape Designer
Bronwyn has been designing high-end landscapes in NYC and Westchester County for over a decade. Bronwyn has worked for a diversity of landscape architecture firms including Robin Key Landscape Architects (RKLA) and Westover Landscape Design and has a Master’s in landscape architecture from The City College of New York. Bronwyn brings her artistic & elegant design sensibility to Plan it Wild in her creation of beautiful natural area landscapes.

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Amy Karpati
Amy Karpati, Ph.D. -- Amy is an ecologist and educator. After completing her doctorate in ecology & evolution from Rutgers University, Amy worked as a conservation biologist and environmental advocate in the New Jersey Pinelands, helping to protect the essential ecosystem services and habitats of the region. She has more recently been involved in environmental conservation in the Hudson Valley. Amy is an adjunct instructor for Columbia University’s Masters in Sustainability Management program, where she teaches a course in urban ecology. She has also conducted research into the ecological restoration of urban ecosystems. A native plant enthusiast, Amy is working to transform her own backyard into valuable habitat, and is excited to help others do the same!

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Guy Pardee
Invasive Species Removal Specialist
Guy has nearly 40 years of experience working within the field of landscaping, much of that as a certified arborist. Guy recently founded Suburban Native LLC, anchored in the preservation of trees, woodlands, and forests. In addition to tree preservation, Guy’s focus is on the management of native ecosystems, primarily through the removal of invasive plant species and the environmentally-sound mitigation of invasive insect pests and diseases.